Walk on the bright side
The New Collection is an ode to optimism and imagination: pearlescent tones which allow everyone to express their individuality, with a gentle and modern elegance.
We are looking to the future with renewed optimism
The path we imagine for ourselves each day is bright, made of understanding and empathy, a place where everyone can truly shine, where positivity prevails.
![Video Walk 2 [it-it]](/sites/default/files/styles/gallery/public/2024-07/preview-video.jpg.webp?itok=FesN7K0a)
The New Collection
Alfaparf Milano Professional’s Global Creative Director, Rudy Mostarda, brings his inspiration and energy to the New Collection combining the new pearlescent tones with the wide range of Evolution of the color and Color Wear shades already available.
Our Global Creative Director Rudy Mostarda
The world is a stage, and we are the actors entering and exiting the scene. For this Collection, we imagine ourselves together in the spotlight, each illuminated by our own personality and character. I believe that a person’s style is that certain something that is never extinguished, even when no one is looking.
Global Creative Director
Rudy Mostarda
The Collection's looks
Discover all the secrets of the cut and color techniques created by our Global Creative Director, Rudy Mostarda.
Education
Explore the bright side of learning.
The training program allows you to acquire new skills, to maximize your expertise as a professional.
Beyond the looks
![Walk on the bright side interview - Cloned in [int-en]](/sites/default/files/styles/gallery/public/2024-08/gallery-video-ita.png.webp?itok=bSxahmq4)
Join our community!
Create a look with pearlescent colors, take a beautiful photo with a clean background, share it on social media, listing the products used, and tag @alfaparfmilanopro.
Remember to always use the hashtag #alfaparfpeople.
The most beautiful photos will be reshared on brand channels!
Join the ALFAPARF MILANO PROFESSIONAL network
Your salon can join the ALFAPARF MILANO PROFESSIONAL network: a guarantee of quality and excellence. Find out how to enter the Officina del Colore program or fill out the form to contact one of our agents.