Evolution of the color
Long-lasting permanent cosmetic color.
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Love your evolution
An innovative patented technology and a comprehensive color protection system for a complete range of natural and sophisticated shades that guarantee a flawless color result.
Meet the latest shade in Evolution of the color: innovation
COLOR GUARD TECHNOLOGY PATENTED IN THE US AND ITALY
Patented technology that improves color deposit on the hair, prolonging its duration and guaranteeing superb shine.
BLUE LIGHT PROTECTION
Protects the color from blue-light damage.
ANTI-POLLUTION
To counteract the unwanted effects of pollution.
UV PROTECTION SYSTEM
To counteract UV light-induced color loss.
BONDING PERFORMANCE
Evolution of the color creates a protective film on the hair during the color service.
FORMULA VEGAN
The formula is free from ingredients of animal origin and derivation.
HYALURONIC ACID
It forms a lattice-like net around the hair, to help achieve an optimal distribution of the color and creates maximum adherence.
Our commitment
The Evolution of the color packaging was designed to have the lowest possible environmental impact.
The new packaging has been made from 90% recycled paper.
QR code on box replaces paper instruction sheet in order to limit overall paper consumption.
Tubes are produced using 100% recycled aluminium*.
Maximum Performance
*tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.**compared with the same formula without the specific active ingredient.
***caused by repeated combing. Test carried out compared with untreated bleached hair.
****compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
*****compared with Evolution of the color formula without patented technology, tested considering salons with more than 6 employees, where each employee performs 45 color services per month.
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+ 40% up tocolor retention after 15 days of continuous blue light exposure*
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+ 69% up tocolor protection from UV rays**
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+ 40% up tomore resistant to breakage***
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+ 63% up toof combability on dry hair****
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Brighter colorand amplified shine*****
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Better color distributionwith a more uniform result*****
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Excellent color retentioneven after repeated use of hot tools
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Quick rinseUp to 18.900 litres of water saved in one year*****
Love your evolution
The Evolution of the color looks created in collaboration with our
Global Creative Director Rudy Mostarda
