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Walk on the bright side

The New Collection is an ode to optimism and imagination: pearlescent tones which allow everyone to express their individuality, with a gentle and modern elegance.

We are looking to the future with renewed optimism

The path we imagine for ourselves each day is bright, made of understanding and empathy, a place where everyone can truly shine, where positivity prevails.

The New Collection

Alfaparf Milano Professional’s Global Creative Director, Rudy Mostarda, brings his inspiration and energy to the New Collection combining the new pearlescent tones with the wide range of Evolution of the color and Color Wear shades already available.

Education

Explore the bright side of learning.

The training program allows you to acquire new skills, to maximize your expertise as a professional.

Join our community!

Create a look with pearlescent colors, take a beautiful photo with a clean background, share it on social media, listing the products used, and tag @alfaparfmilanopro.

Remember to always use the hashtag #alfaparfpeople.

The most beautiful photos will be reshared on brand channels!

LEARN, SHARE AND GROW

Join the ALFAPARF MILANO PROFESSIONAL network

Your salon can join the ALFAPARF MILANO PROFESSIONAL network: a guarantee of quality and excellence. Find out how to enter the Officina del Colore program or fill out the form to contact one of our agents.

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