Platinum - 11.10 Platinum Ash
SKU PF026470
long-lasting permanent cosmetic color
Tube - 60 ml
Love your evolution
Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
Patented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.
Patented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.
**Average concentration of "on-head" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
*****Compared with the same formula without the specific active ingredient.
******Compared to the Evolution of the color formula without patented technology.
Ingredients
AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, m-AMINOPHENOL, 2,4-DIAMINOPHENOXYETHANOL HCl, 2-METHYLRESORCINOL, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE
For the complete and updated list of ingredients, we suggest referring to the product pack
How to use
To be applied on natural bases no darker than level 5, light brown. Mixing ratio: 1:2 (60 g of Platinum + 120 ml of Oxid’o 40 Vol). Processing time: 50/55 minutes.
Features
- Patented Color Guard Technology for color and intensity protection
- Protects the color from pollution, blue-light and UV light
- Vegan formula enriched with Hyaluronic Acid
- Free from PPD*
- With only 0.7% ammonia**
- 100% coverage of grey hair
- Up to 3 levels of lightening
- Bonding Performance to protect the hair during the color service
- Intense color and radiant tones
- Perfect cosmeticity: hair is soft, strong and radiant
- Up to +40% color retention after 15 days of continuous blue light exposure***
- Up to +63% combability on dry hair****
- Up to +69% color protection from UV rays*****
- Excellent color retention even after repeated use of hot tools
- Better color distribution with a more uniform result******
- Water saving due to less consumption during rinsing******
Our formula
Color Guard Technology patented in the US and Italy
Patented technology that improves color deposit on the hair, prolonging its duration and guaranteeing superb shine.
Blue Light Protection
Protects the color from blue-light
damage.
Anti-pollution
To counteract the unwanted effects
of pollution.
UV Protection System
To counteract UV light-induced
color loss.
Bonding Performance
Increases the bond density of the hair fiber creating a protective film on the hair.
Hyaluronic Acid
It is a naturally occurring substance, which helps maintain the correct level of hydration in the tissues. It forms a lattice-like net around the hair, to help achieve an optimal distribution of the color and creates maximum adherence.
Vegan Formula
The formula is free from ingredients of animal origin or derivation.
Results
Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.
The range
Discover all the solutions of the Platinum line
