Platinum - 11.20 Platinum Violet

SKU PF026473
long-lasting permanent cosmetic color
Tube - 60 ml
Color :
  • Pearl - 9.8 Very Light Blonde Pearl
  • Pearl - 7.8 Medium Blonde Pearl
  • Suedes - 5.75 Light Matte Mahogany Brown
  • Suedes - 6.15 Dark Ash Mahogany Blonde
  • Suedes - 7.51 Medium Mahogany Ash Blonde
  • Suedes - 8.05 Light Soft Mahogany Blonde
  • Suedes - 9.45 Very Light Copper Mahogany Blonde
  • Suedes - 10.05 Lightest Soft Mahogany Blonde
  • Pearl - 11.80 Platinum Pearl

Love your evolution

Evolution of the color is a permanent cosmetic hair color that delivers maximum color perfection while being gentle on the hair.
Patented Color Guard Technology for color and intensity protection and an innovative pool of active ingredients to counteract blue-light, pollution and UV light damage.
*Paraphenylendiamine, a dye widely used in hair colorants.
**Average concentration of "on-head" ammonia (color cream/activator mixing ratio of 1:1,5). The Evolution of the color Platinum Series is not considered.
***Tested on hair colored with Evolution of the color and then exposed to blue light continuously for 15 days, compared with hair subjected to the same conditions, but first colored without the new Evolution of the color technology.
****Compared with the same formula without the specific active ingredients, after exposure to smoke from 8 cigarettes.
*****Compared with the same formula without the specific active ingredient.
******Compared to the Evolution of the color formula without patented technology.
AQUA (WATER), CETYL ALCOHOL, DECYLTETRADECANOL, PROPYLENE GLYCOL, OLEYL ALCOHOL, CETEARETH-50, AMMONIA, AMMONIUM LAURYL SULFATE, STEARIC ACID, ETHANOLAMINE, PALMITIC ACID, PEG-15 COCOPOLYAMINE, TETRASODIUM EDTA, BISABOLOL, PARFUM (FRAGRANCE), TOCOPHEROL, SODIUM SULFITE, ERYTHORBIC ACID, POLYQUATERNIUM-22, TOLUENE-2,5-DIAMINE SULFATE, BENZOIC ACID, m-AMINOPHENOL, POTASSIUM ETHYLHEXYL/ISOTRIDECETH-8 PHOSPHATE, 2-METHYLRESORCINOL, DIPOTASSIUM PHOSPHATE, PENTYLENE GLYCOL, SODIUM HYALURONATE CROSSPOLYMER, PANTHENOL, DISODIUM PHOSPHATE, SODIUM PHOSPHATE
For the complete and updated list of ingredients, we suggest referring to the product pack
To be applied on natural bases no darker than level 5, light brown. Mixing ratio: 1:2 (60 g of Platinum + 120 ml of Oxid’o 40 Vol). Processing time: 50/55 minutes.
  • Patented Color Guard Technology for color and intensity protection
  • Protects the color from pollution, blue-light and UV light
  • Vegan formula enriched with Hyaluronic Acid
  • Free from PPD*
  • With only 0.7% ammonia**
  • 100% coverage of grey hair
  • Up to 3 levels of lightening
  • Bonding Performance to protect the hair during the color service
  • Intense color and radiant tones
  • Perfect cosmeticity: hair is soft, strong and radiant
  • Up to +40% color retention after 15 days of continuous blue light exposure***
  • Up to +63% combability on dry hair****
  • Up to +69% color protection from UV rays*****
  • Excellent color retention even after repeated use of hot tools
  • Better color distribution with a more uniform result******
  • Water saving due to less consumption during rinsing******

Results

Perfect for high lift and highlights, the light pastel shades leave hair looking radiant: it takes care of the color while being gentle on the hair.

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